About

Founded by husband and wife team Erich and Tatiana, Kraft & Co. is the product of their mutual passions for creativity, celebrating love, and floral design. With 7 years of event planning experience and having done over 250 events since 2013, they understand the behind the scenes of the event planning process and now bring that experience to their floral designs, guiding their couples through important design decisions, like linen colors & table scapes that bring your event style to life. 
They adore palettes filled with an abundance of color, details that speak to your eclectic story, and whimsical touches that make your heart flutter.

If you have a love and appreciation for lush and beautiful floral designs, you are in the right place. Kraft & Co. loves to create custom designs that speak to your style, no matter the occasion. 


CREATING BEAUTIFUL FLORALS FOR ALL OF LIFE'S EVENTS

STYLE ME PRETTY
BRIDES
MARTHA STEWART
SNIPPET & INK
ELIZABETH ANNE DESIGN
THE KNOT
BORROWED & BLUE
RUFFLED
LOVERLY
BRIDAL GUIDE
LEHIGH STYLE GUIDE
EVERY LAST DETAIL
100 LAYER CAKE
FLUTTER MAGAZINE


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To Kraft & Co.’s Owner and Lead Designer, Tatiana, floral design represents creativity on its grandest scale. She views each event as a new blank canvas – one she can transform into a stunning, unique event for her couples with details that illustrate their story.

Through her visionary mindset as a designer, Tatiana is our passionate (and sometimes quirky!) Creative Ingénue.

A South Florida native and alumna of Johnson and Wales University, Tatiana’s drive for creating experiences took her to top restaurants in Toronto and New York City where she mastered roles in restaurant management, private event management, and special event planning. It was in New York City where her love for special events sparked her awesome adventure with Kraft & Co.

Tatiana Kraft-jones

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Though his roles of Owner, Business Manager, and Web Master keep our operations running smoothly (and swooping greenery hung!), his most prized role at Kraft & Co. shouldn’t come as a surprise.

Erich is our Relationship Rock Star.

After one meeting with Erich, you will walk away feeling as though you have just met your new best friend. Brides and grooms invite him to their next event, and families want him to become a member. At weddings, Erich relishes in the moment when he can take a step back to catch a glimpse of a packed dance floor filled with couples, families, and friends having a wonderful time together. Simply put, he wants everyone to leave a wedding day filled with memories.

Erich Jones

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