Petal It Forward 2020

October 15, 2020

For the last five years, thousands of floral industry members in all 50 states have organized their teams on one day in October to take part in Petal It Forward, SAF’s goodwill initiative where participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share the other with someone else. It’s a powerful way to illustrate the positive health benefits of giving and receiving flowers.

Kraft & Co. Floral Design will be hitting the streets of Easton on Wednesday, Oct 21st at noon in the downtown circle handing out bouquets of flowers to busy commuters & citizens to help brighten up their week, as part of the ‘Petal it Forward’ program, in partnership with the Society of American Florists (SAF). Kraft & Co. is joining dozens of florists across the country in Petal It Forward. This random-acts-of-kindness effort is in response to the release of data by SAF showing the positive emotional benefits of flowers.

Follow us on instagram @kraftandcompany so you can find us and grab a bouquet to help spread joy! We will be downtown while supplies last.

University research reveals that flowers have an immediate impact on happiness and a long-term positive effect on moods. Now, a survey has found that, when it comes to flowers, it’s just as good to give as it is to receive. With this data in mind, the Petal It Forward team is not only spreading happiness to lucky Easton residents who receive the flowers, but arming these recipients with the tools they need to Petal it Forward and spread happiness to others: An extra flower bouquet to share with a loved one, coworker or even a stranger.

With all of the positivity we have seen with our daily deliveries since Covid, we are thrilled to spread joy to our local Eastonians.

A survey by SAF illustrates the impact of flowers. The results reveal the many benefits of flowers, including their positive effects on one’s emotions and happiness, and back up previous research studies on flowers conducted by Rutgers, Harvard and Texas A&M. (See www.aboutflowers.com/research more information on the university studies.)

The following are highlights from SAF’s survey results:

  • When it comes to happiness, it’s just as good to give flowers as it is to receive: 88 percent of Americans report that giving flowers makes them feel happy, while 80 percent reported that receiving flowers makes them feel happy.
  • Just being around flowers improves your mood: 76 percent of Americans agree that having flowers in their home or office improves their mood.
  • The best reason to receive flowers is “just because”: Women (92 percent) are more likely to agree with this, but the majority of men (three in four) also share this sentiment.
  • Florists to the rescue! Nearly four in 10 Americans indicate florists have helped them in a past or current relationship; most frequently to say “I love you,” or schedule a surprise delivery.

Erich and I and the Petal It Forward Team will give away bouquets to people on the street. After receiving their flowers, recipients are asked to spread the happiness by gifting their extra flower bouquet, and sharing their happiness on social media using #petalitforward.

For more information on the benefits of flowers, visit www.aboutflowers.com and www.aboutflowersblog.com.

About Kraft & Co. Floral Design

Kraft & Co. (est. 2013) specializes in romantic, garden inspired florals for delivery, weddings, and special events. They are located in The Stirner Arts Building at 230 Ferry Street in Downtown Easton.

About the Society of American Florists

The Society of American Florists is the national trade association to the floral industry, representing growers, wholesalers, retailers, suppliers, importers, educators, designers and allied organizations.

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